Take the Clown Quiz

Which Ronald McDonald products are designed to build strong brand loyalty in young children?
Correct! All of the above. We all know that the repetition of messages and images has a profound impact on the memory, choices, loyalties, and preferences of adults. In children the effect is magnified; a vulnerability which marketers have exploited for decades. To this end, McDonald’s has not only ensured that Ronald and the McDonald’s brand are everywhere kids are, it has branded products intended for even their youngest customers.
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