Where's Ronald

“He’s here. He’s there. Man, the guy is everywhere.”

-from McDonald’s kids page

Unlike Waldo of the popular children’s books, Ronald continues to build his popularity by making sure he isn’t hard to pick out in a crowd.

In the fall of 2009, Corporate Accountability International put out a national call for Ronald sightings to get a better sense of just where and how he was hooking kids on unhealthy food.

What did Americans find?

Well, it turns out that Ronald is no longer content just to interact with children when they visit McDonald’s. He has become involved in every aspect of childhood, with appearances in some of the most unlikely places – from schools to hospitals.

While on the surface Ronald’s running around may seem like community service, see if you can’t spot “branding and marketing by another name” in the examples that follow.

  • 0 46.729553,-94.6858998 Edmund Goodrow MN
    This is a joke and completely one sided, You cannot just write off all this character has been a part of, Why is there nowhere for people to voice anything other than your message? If you actually cared about the people you would offer an open forum here. DO NOT ADD MY EMAIL TO YOUR PETITION.
  • 1 45.1607987,-93.2349489 Derek Blaine, MN
    He is the greatest icon in America's history. Why in the world would any of you guys waste your time and money to try and force Ronald Mcdonald to retire. It is not only stupid and completely useless, but it also completely ignorant to think that if you make a website like this, you will stop fat people from eating more fast food. <br /> <br /> Grow Up
  • 2 32.7253248,-114.624397 JACK yuma,az
    You guys are nuts
  • 3 32.802955,-96.769923 John Dallas, TX
    This is from the Dallas airport: a bunch of free kids' video games, with Ronald and his friends plastered all over the place. They were sitting right next to a McDonald's in the airport.
  • 4 36.1156071,-97.0583681 Deb Stillwater, OK
    Not marketing to kids? Here's Ronald with a bunch of Avatar action figures, in a Stillwater, Oklahoma restaurant.
  • 5 44.3148443,-85.6023643 Ken MICHIGAN
    Are you kidding? Yeah, I saw Ronald....in the hearts of all the kids that he has helped throughout the years ! Ronald is an ICON ! How about educating PARENTS on how to feed their kids and send Ronald to the farm !
  • 6 43.0389025,-87.9064736 jeanne severson milwaukee
    Why are you trying to rid the world of the evil of Ronald McDonald and the Ronald McDonald House? I would guess the families who have been helped by this charity don't feel that he is marketing evil.
  • 7 33.8722371,-117.8703363 Joe Placentia, CA
    Here's Ronald McDonald talking to kids at their school in Placentia!
  • 8 42.333355,-88.2667534 Holly McHenry, IL
    The clown did not make me want to go eat a cheeseburger. McDonald's is not responsible for people who have no control of themselves. Get off it weirdos.
  • 9 38.0497996,-84.4585485 Leland Conway Lexington Kentucky
    Me and my producer Aaron went to McDonalds to protest PETA when they were mad because of the chicken sandwiches. <br /> <br /> Ronald McDonald helped us to protest PETA, and everytime children walked by, he would try to give them free Cheeseburgers. <br /> <br />