Where's Ronald

“He’s here. He’s there. Man, the guy is everywhere.”

-from McDonald’s kids page

Unlike Waldo of the popular children’s books, Ronald continues to build his popularity by making sure he isn’t hard to pick out in a crowd.

In the fall of 2009, Corporate Accountability International put out a national call for Ronald sightings to get a better sense of just where and how he was hooking kids on unhealthy food.

What did Americans find?

Well, it turns out that Ronald is no longer content just to interact with children when they visit McDonald’s. He has become involved in every aspect of childhood, with appearances in some of the most unlikely places – from schools to hospitals.

While on the surface Ronald’s running around may seem like community service, see if you can’t spot “branding and marketing by another name” in the examples that follow.

  • 0 42.333355,-88.2667534 Holly McHenry, IL
    The clown did not make me want to go eat a cheeseburger. McDonald's is not responsible for people who have no control of themselves. Get off it weirdos.
  • 1 36.1156071,-97.0583681 Deb Stillwater, OK
    Not marketing to kids? Here's Ronald with a bunch of Avatar action figures, in a Stillwater, Oklahoma restaurant.
  • 2 38.0497996,-84.4585485 Leland Conway Lexington Kentucky
    Me and my producer Aaron went to McDonalds to protest PETA when they were mad because of the chicken sandwiches. <br /> <br /> Ronald McDonald helped us to protest PETA, and everytime children walked by, he would try to give them free Cheeseburgers. <br /> <br />
  • 3 33.8722371,-117.8703363 Joe Placentia, CA
    Here's Ronald McDonald talking to kids at their school in Placentia!
  • 4 41.8781136,-87.6297982 chris aguirre chicago,il
    So I noticed that the majority of the protesters are grossly overweight. Makes me think they don't have the will power to lay off the big Macs themselves. Therefore they want the government, courts and corporate America to parent and regulate what they lack the will power to do themselves. But why do the fatties think they know what is best for everyone. Its America people. I have an idea. If you don't want your kids to eat McDonald's. Don't go. No one is forcing you. Will power. Be a parent to you kid, not me and mine.
  • 5 45.1607987,-93.2349489 Derek Blaine, MN
    He is the greatest icon in America's history. Why in the world would any of you guys waste your time and money to try and force Ronald Mcdonald to retire. It is not only stupid and completely useless, but it also completely ignorant to think that if you make a website like this, you will stop fat people from eating more fast food. <br /> <br /> Grow Up
  • 6 37.042753,35.430658 feevsri bpijt
    OxJIMy <a href="http://djksfpaqglph.com/">djksfpaqglph</a>, [url=http://hmdzxmqgessn.com/]hmdzxmqgessn[/url], [link=http://ipphjhltovtb.com/]ipphjhltovtb[/link], http://nfwwuqvqucpf.com/
  • 7 46.729553,-94.6858998 Edmund Goodrow MN
    This is a joke and completely one sided, You cannot just write off all this character has been a part of, Why is there nowhere for people to voice anything other than your message? If you actually cared about the people you would offer an open forum here. DO NOT ADD MY EMAIL TO YOUR PETITION.
  • 8 -5.383333,38.05 kvstantinos boyla
    no clown
  • 9 32.802955,-96.769923 John Dallas, TX
    This is from the Dallas airport: a bunch of free kids' video games, with Ronald and his friends plastered all over the place. They were sitting right next to a McDonald's in the airport.