Where's Ronald

“He’s here. He’s there. Man, the guy is everywhere.”

-from McDonald’s kids page

Unlike Waldo of the popular children’s books, Ronald continues to build his popularity by making sure he isn’t hard to pick out in a crowd.

In the fall of 2009, Corporate Accountability International put out a national call for Ronald sightings to get a better sense of just where and how he was hooking kids on unhealthy food.

What did Americans find?

Well, it turns out that Ronald is no longer content just to interact with children when they visit McDonald’s. He has become involved in every aspect of childhood, with appearances in some of the most unlikely places – from schools to hospitals.

While on the surface Ronald’s running around may seem like community service, see if you can’t spot “branding and marketing by another name” in the examples that follow.

  • 0 44.3148443,-85.6023643 Ken MICHIGAN
    Are you kidding? Yeah, I saw Ronald....in the hearts of all the kids that he has helped throughout the years ! Ronald is an ICON ! How about educating PARENTS on how to feed their kids and send Ronald to the farm !
  • 1 36.1156071,-97.0583681 Deb Stillwater, OK
    Not marketing to kids? Here's Ronald with a bunch of Avatar action figures, in a Stillwater, Oklahoma restaurant.
  • 2 -5.383333,38.05 kvstantinos boyla
    no clown
  • 3 40.7143528,-74.0059731 horny New York
    Mo6Rv4 http://www.MHyzKpN7h4ERauvS72jUbdI0HeKxuZom.com
  • 4 42.333355,-88.2667534 Holly McHenry, IL
    The clown did not make me want to go eat a cheeseburger. McDonald's is not responsible for people who have no control of themselves. Get off it weirdos.
  • 5 21.3069444,-157.8583333 Stephanie Gorham Honolulu, HI
    Like the other people I saw McDonald with the Avatar toys. I am more upset over the Avatar toys. How dare that was advertised towards children! Have you seen the movie? Violence, bad language and sex. As a responsible parent though, I can say no about the movie just as easy as I can say no about the food. Ronald does not make kids fat, it is the food. If parents can not help their children learn to make good choices, then it is the parents fault. A clown is someone dressed up, a parent is real.
  • 6 42.3584308,-71.0597732 Dave boston, ma
    You guys need to get a life and find something worthwhile to fight for.
  • 7 39.1361111,-84.5030556 Gerry B. Cincinnati, OH
    Ronald was fantastic! If I was a kid I'd be sold on anything he stood for. He could do it all: Dance, sing, magic, juggling, art, comedy. The videos speak for themselves. He will be performing again in January at the same place. The results are also evident in the videos.
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  • 9 32.7253248,-114.624397 JACK yuma,az
    You guys are nuts