Where's Ronald

“He’s here. He’s there. Man, the guy is everywhere.”

-from McDonald’s kids page

Unlike Waldo of the popular children’s books, Ronald continues to build his popularity by making sure he isn’t hard to pick out in a crowd.

In the fall of 2009, Corporate Accountability International put out a national call for Ronald sightings to get a better sense of just where and how he was hooking kids on unhealthy food.

What did Americans find?

Well, it turns out that Ronald is no longer content just to interact with children when they visit McDonald’s. He has become involved in every aspect of childhood, with appearances in some of the most unlikely places – from schools to hospitals.

While on the surface Ronald’s running around may seem like community service, see if you can’t spot “branding and marketing by another name” in the examples that follow.

  • 0 38.0497996,-84.4585485 Leland Conway Lexington Kentucky
    Me and my producer Aaron went to McDonalds to protest PETA when they were mad because of the chicken sandwiches. <br /> <br /> Ronald McDonald helped us to protest PETA, and everytime children walked by, he would try to give them free Cheeseburgers. <br /> <br />
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  • 2 42.333355,-88.2667534 Holly McHenry, IL
    The clown did not make me want to go eat a cheeseburger. McDonald's is not responsible for people who have no control of themselves. Get off it weirdos.
  • 3 42.3584308,-71.0597732 Dave boston, ma
    You guys need to get a life and find something worthwhile to fight for.
  • 4 39.1361111,-84.5030556 Gerry B. Cincinnati, OH
    Ronald was fantastic! If I was a kid I'd be sold on anything he stood for. He could do it all: Dance, sing, magic, juggling, art, comedy. The videos speak for themselves. He will be performing again in January at the same place. The results are also evident in the videos.
  • 5 39.952335,-75.163789 Charley D. Philadelphia, PA
    This is a sign from the McDonald's sitting right on the first floor of the Children's Hospital of Philadelphia!
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  • 7 46.729553,-94.6858998 Edmund Goodrow MN
    This is a joke and completely one sided, You cannot just write off all this character has been a part of, Why is there nowhere for people to voice anything other than your message? If you actually cared about the people you would offer an open forum here. DO NOT ADD MY EMAIL TO YOUR PETITION.
  • 8 32.802955,-96.769923 John Dallas, TX
    This is from the Dallas airport: a bunch of free kids' video games, with Ronald and his friends plastered all over the place. They were sitting right next to a McDonald's in the airport.
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