Where's Ronald

“He’s here. He’s there. Man, the guy is everywhere.”

-from McDonald’s kids page

Unlike Waldo of the popular children’s books, Ronald continues to build his popularity by making sure he isn’t hard to pick out in a crowd.

In the fall of 2009, Corporate Accountability International put out a national call for Ronald sightings to get a better sense of just where and how he was hooking kids on unhealthy food.

What did Americans find?

Well, it turns out that Ronald is no longer content just to interact with children when they visit McDonald’s. He has become involved in every aspect of childhood, with appearances in some of the most unlikely places – from schools to hospitals.

While on the surface Ronald’s running around may seem like community service, see if you can’t spot “branding and marketing by another name” in the examples that follow.

  • 0 39.1361111,-84.5030556 Gerry B. Cincinnati, OH
    Ronald was fantastic! If I was a kid I'd be sold on anything he stood for. He could do it all: Dance, sing, magic, juggling, art, comedy. The videos speak for themselves. He will be performing again in January at the same place. The results are also evident in the videos.
  • 1 46.7485268,14.876265 cydfhde lidzhf
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  • 2 -5.383333,38.05 kvstantinos boyla
    no clown
  • 3 32.7253248,-114.624397 JACK yuma,az
    You guys are nuts
  • 4 42.3584308,-71.0597732 Dave boston, ma
    You guys need to get a life and find something worthwhile to fight for.
  • 5 41.8781136,-87.6297982 chris aguirre chicago,il
    So I noticed that the majority of the protesters are grossly overweight. Makes me think they don't have the will power to lay off the big Macs themselves. Therefore they want the government, courts and corporate America to parent and regulate what they lack the will power to do themselves. But why do the fatties think they know what is best for everyone. Its America people. I have an idea. If you don't want your kids to eat McDonald's. Don't go. No one is forcing you. Will power. Be a parent to you kid, not me and mine.
  • 6 40.7143528,-74.0059731 horny New York
    Mo6Rv4 http://www.MHyzKpN7h4ERauvS72jUbdI0HeKxuZom.com
  • 7 32.802955,-96.769923 John Dallas, TX
    This is from the Dallas airport: a bunch of free kids' video games, with Ronald and his friends plastered all over the place. They were sitting right next to a McDonald's in the airport.
  • 8 45.1607987,-93.2349489 Derek Blaine, MN
    He is the greatest icon in America's history. Why in the world would any of you guys waste your time and money to try and force Ronald Mcdonald to retire. It is not only stupid and completely useless, but it also completely ignorant to think that if you make a website like this, you will stop fat people from eating more fast food. <br /> <br /> Grow Up
  • 9 43.0389025,-87.9064736 jeanne severson milwaukee
    Why are you trying to rid the world of the evil of Ronald McDonald and the Ronald McDonald House? I would guess the families who have been helped by this charity don't feel that he is marketing evil.
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