Where's Ronald

“He’s here. He’s there. Man, the guy is everywhere.”

-from McDonald’s kids page

Unlike Waldo of the popular children’s books, Ronald continues to build his popularity by making sure he isn’t hard to pick out in a crowd.

In the fall of 2009, Corporate Accountability International put out a national call for Ronald sightings to get a better sense of just where and how he was hooking kids on unhealthy food.

What did Americans find?

Well, it turns out that Ronald is no longer content just to interact with children when they visit McDonald’s. He has become involved in every aspect of childhood, with appearances in some of the most unlikely places – from schools to hospitals.

While on the surface Ronald’s running around may seem like community service, see if you can’t spot “branding and marketing by another name” in the examples that follow.

  • 0 45.1607987,-93.2349489 Derek Blaine, MN
    He is the greatest icon in America's history. Why in the world would any of you guys waste your time and money to try and force Ronald Mcdonald to retire. It is not only stupid and completely useless, but it also completely ignorant to think that if you make a website like this, you will stop fat people from eating more fast food. <br /> <br /> Grow Up
  • 1 36.1156071,-97.0583681 Deb Stillwater, OK
    Not marketing to kids? Here's Ronald with a bunch of Avatar action figures, in a Stillwater, Oklahoma restaurant.
  • 2 32.7253248,-114.624397 JACK yuma,az
    You guys are nuts
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  • 4 42.3584308,-71.0597732 Dave boston, ma
    You guys need to get a life and find something worthwhile to fight for.
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  • 6 41.8781136,-87.6297982 chris aguirre chicago,il
    So I noticed that the majority of the protesters are grossly overweight. Makes me think they don't have the will power to lay off the big Macs themselves. Therefore they want the government, courts and corporate America to parent and regulate what they lack the will power to do themselves. But why do the fatties think they know what is best for everyone. Its America people. I have an idea. If you don't want your kids to eat McDonald's. Don't go. No one is forcing you. Will power. Be a parent to you kid, not me and mine.
  • 7 33.8722371,-117.8703363 Joe Placentia, CA
    Here's Ronald McDonald talking to kids at their school in Placentia!
  • 8 21.3069444,-157.8583333 Stephanie Gorham Honolulu, HI
    Like the other people I saw McDonald with the Avatar toys. I am more upset over the Avatar toys. How dare that was advertised towards children! Have you seen the movie? Violence, bad language and sex. As a responsible parent though, I can say no about the movie just as easy as I can say no about the food. Ronald does not make kids fat, it is the food. If parents can not help their children learn to make good choices, then it is the parents fault. A clown is someone dressed up, a parent is real.
  • 9 42.333355,-88.2667534 Holly McHenry, IL
    The clown did not make me want to go eat a cheeseburger. McDonald's is not responsible for people who have no control of themselves. Get off it weirdos.